Dr. Martin Luther King, Jr. National Memorial Project
Designed campaign collateral for the Washington DC Martin Luther King National Memorial Project Foundation. Logo and Collateral supported the effort to galvanize and eventually succeed in the development of a viable effort to create a monument on the Tidal Basin for Dr. Martin Luther King.
The Contest Brochure ...
Brochure Cover, announcing the winning design of the Martin Luther King National Memorial Project Foundation.
Inner spread, with the mantra: "The Man, The Movement, The Message."
This inner panel introduces the public to the project.
Inner spread, demonstrating the detail of the winning architectural artwork by Roma studio of San Francisco.
The Dedication Invitation ...
Groundbreaking brochure comes out of the introductory sleeve.
Inside cover panel.
The Man copy is on cover two opposite the signature photograph of Dr. Martin Luther King.
"The Message" panel (downward panel).
"The Movement" and "The Message" panels fold up and down, respectively, to reveal the introductory copy presenting the monument design and the event program.
Event program interior.
Brochure interior, top panel (detail).
Brochure interior, bottom panel (detail).
Brochure interior (flat).
Brochure exterior (flat). Displays upside down so that folded panels read right-side up as a fold out piece.